16H Matte Liquid Lipstick: This liquid lipstick offers intense pigmentation and a matte finish that lasts up to 16 hours. Now available in 36 saturated shades for every skin tone and mood, including 15 new shades. Saturated Ink Pigment + Thin Film Formula for 16 hours of flexible, flawless matte look with a single swipe Resist 1,000 touches, No Touch-ups needed: Unleash bold, long-lasting color that stays put. Super Stay Matte Ink is food-resistant, smudge proof, transferproof and waterproof. New Look, Same Iconic Formula: Super Stay Matte Ink’s new lightweight packaging reduces global plastic consumption by 228 tons. Precise Application: Our unique arrow applicator allows you to achieve a bold, defined lip look with effortless precision.