L'Oréal Paris Colour Protect Shampoo is specially formulated to protect and maintain the vibrancy of colour-treated hair. Infused with UV filters and anti-fading agents, this shampoo shields hair from the harmful effects of UVA & UVB rays, which can cause premature fading of hair colour. The rich formula helps lock in the colour while nourishing the hair, ensuring that your hair stays shiny, vibrant, and healthy-looking. This shampoo also works to cleanse the scalp and hair while maintaining the integrity of colour-treated hair, making it ideal for those who frequently dye or highlight their hair. It ensures long-lasting colour, preventing the dullness and fading often associated with chemical treatments. Regular use leaves your hair feeling soft, revitalized, and full of life, with vibrant colour that lasts.